Growth as a measured practice
Experimentation, conversion, retention and app store performance, run against instrumented data and a control.
What product growth covers
The work after launch that moves numbers you can point to.
Experimentation
Hypothesis, test design, control groups and readouts.
Conversion optimization
Onboarding, signup, checkout and activation flows.
Retention and engagement
Lifecycle messaging, habit loops, churn analysis.
App store optimization
Store listing, keywords, screenshots, review response and release notes.
Product insights
Turning usage data into a ranked list of what to change.
Data & Analytics builds the instrumentation this depends on. Product Design implements the changes.
What we work with
Experimentation
Funnel work
Retention
App stores
Measurement
How we work it
Instrument
We get the data right first: a clean event taxonomy and tracking you can trust. You can't move a number you can't measure.
Find the drop
Then we look for where people are actually leaving, with funnel and cohort analysis, so we fix the real leak instead of guessing at it.
Test and read out
We change one thing at a time, against a control, and write the result down whether it worked or not. The honest read is the whole point.
Who does this work
Product Manager
Hypotheses, prioritization and readouts.
Product Designer
The changes being tested.
Where this capability fits
Success cases
Wrist Goal is a smartwatch app delivering live football scores and match events to Huawei wearables, built by Somnio and launched natively on HarmonyOS NEXT with a template-based architecture ready to scale to future tournaments.
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We partnered with the Canadian Automobile Association (CAA) to elevate member services through technology, delivering a seamless experience across Ontario.
What our clients say
“Their approach started with a Product Discovery phase, including user research, UI/UX design improvements, and technical assessments to ensure scalability. Their proactive work made a real difference in the project's success”
“Somnio Software has delivered an MVP that meets the changing needs of AI users. They've communicated effectively, have been highly responsive, and their project management is excellent. Their developers have become thought partners.”
Ready to Start Your Journey?
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FAQs
Still have some doubts?
No worries, here are some frequently asked questions that may help you.
Product growth is the practice of moving the product metrics you can measure: activation, conversion, retention and engagement. It works as a loop: you instrument the product, find where people drop off, change one thing, and measure the result against a control.
App store optimization improves how your app shows up in store search and how many people install it once they've found it. It covers the keywords, the title and subtitle, the screenshots, the ratings and the release notes.
Yes, and that's usually where we start. Instrumentation comes first, because every decision after it gets sharper once the data is trustworthy. → Data & Analytics
It depends on your traffic. Experiments need enough users to reach significance, so a lower traffic product tests fewer things and leans more on qualitative work. We'll be straight with you about what your numbers can actually support.