.png)
The new rules of engagement in Media & Entertainment
The way people consume entertainment has evolved dramatically. Audiences are no longer tethered to TV screens or rigid schedules, they move across platforms, expect personalized content, and demand seamless, on-demand access wherever they are.
For companies in the Media & Entertainment space, this shift means one thing: traditional models are no longer enough. To stay relevant, businesses must become digital-first, data-informed, and deeply user-focused.
At Somnio Software, we’ve helped Media & Entertainment companies rethink how they design, build, and evolve digital experiences. Our work with companies like Tracer Golf and Crafted Pour has shown us that choosing the right tech strategy is more than a technical decision, it’s a make-or-break moment for audience connection and business growth.
4 Challenges in Media and Entertainment app development
We’ve worked alongside product teams, founders, and tech leads facing real pressure to modernize. Here are four of the most common challenges we see, and how our approach is built to solve them.
1. Content Monetization
In a digital world flooded with free content, monetizing effectively is tough. We design payment flows (subscriptions, ads, pay-per-view) that feel native to the experience, not bolted on. From day one, we build with monetization in mind, making it seamless, scalable, and sustainable.
2. Digital Disruption
Streaming and digital platforms have redefined how content is delivered and consumed. Our modular architectures let you pivot as platforms change, without rebuilding from scratch. It’s future-ready by design.
3. Fragmented Audiences
Audiences aren’t in one place anymore, they’re everywhere. We help teams create apps that deliver consistent, native-like experiences across mobile, web, and desktop, allowing your brand to meet users where they are.
4. Rising User Expectations
Design matters. Users expect smooth, immersive interfaces with real-time interaction and modern UI. We build experiences that feel fast, intuitive, and worth engaging with on every screen.
From strategy to product: What we build for Media and Entertainment companies
Our product teams partner with you to bring real-world solutions to life, always thinking long-term and cross-platform.
- Social Platform Features
We build communities with user profiles, live content, social discovery, messaging, and robust content sharing, ready to scale to millions. - Content Distribution Across Devices
Your content deserves reach. We create unified apps that adapt across screen sizes and operating systems, keeping brand identity and UX consistent. - Digital Asset Management (DAM)
From metadata tagging to rights management, our DAM systems are built for media workflows, efficient, searchable, and integrated with your ecosystem. - Audience analytics & dashboards
Real-time insights help you understand what’s working and what’s not. We create dashboards that inform smarter editorial and product decisions. - Monetization tools that just work
Whether it's subscriptions, in-app purchases, or ad integration, we design payment experiences that convert, secure, frictionless, and user-friendly.
Some of what we've learned from the field
While we’ve launched many products in this space, Tracer Golf and Crafted Pour stand out for how clearly they reflect the challenges, and opportunities, facing the industry today.
Tracer Golf – Redefining indoor sports experiences
The challenge:
Create a seamless, cross-platform booking app that integrates with Zoho Creator and supports an automated facility experience.
Our solution:
We designed and developed a responsive, intuitive app across mobile and web, connecting booking systems with real-time automation for doors, lighting, and more.
The results:
- Over 13,200 downloads
- Unified experience across iOS, Android & desktop
- Streamlined booking and facility access workflows
Crafted Pour – Bringing a web community to mobile
The challenge:
Transition a vibrant cocktail community from web to mobile, preserving its personality while enhancing usability and discovery.
Our solution:
We reimagined the UX for mobile users, integrating community-driven features and a catalog of over 1,000 curated recipes—all within a sleek, modern UI.
The results:
- Expanded mobile reach and engagement
- Enhanced discoverability of curated content
- Seamless transition from web to app
Looking ahead: Building for the future of media
The most successful Media & Entertainment platforms aren’t just well-designed, they’re adaptable, fast to market, and backed by data. They evolve with their audiences and stay ahead of the curve.
At Somnio, we don’t just deliver code, we bring product thinking, strategic insight, and long-term vision to every project. Whether you're launching a new social platform, optimizing digital workflows, or scaling monetization, we’re here to help you get it right from day one.
Ready to take your Media & Entertainment product to the next level?Let’s build something your audience will love and your business can grow on.
.png)