How to launch a successful mobile application in 5 steps
Learn the essential steps to successfully launch your app and make a big impact in the market. From market research to app store optimization and beyond, this blog provides practical tips and strategies.
by Esteban Siniscalco
4 min read · Jan 24, 2023
Launching a mobile app for your business is a great idea. These apps can help your business gain wider visibility on the internet and tap into entirely new consumer demographics.
Let’s put this into perspective. It is estimated that close to 2 billion people (roughly 51% of all internet users) around the world can access the internet only through smartphones. Businesses that don’t have app launches catering to desktop and mobile users risk isolating these consumers and, in turn, losing out on valuable business.
Developing easy-to-use cross-platform apps can help you reach a wider audience and provide them with a smoother, better-designed customer experience. But how should you go about it? The most difficult part of launching a mobile app is creating a blueprint that:
- It is in line with your business and software development goals.
- Caters to your target customer demographic.
- It would help make your business processes more efficient.
Here’s a comprehensive step-by-step guide to help you get your next cross-platform software development off the ground!
Here’s everything you need to do for a successful app launch for your business.
Step 1: Product discovery
To fully envision your app and its design, you need to first understand your market and the industry standards according to which it operates.
Competitive market research can help you understand your core customer demographic’s wants and needs and what you can do to set yourself apart from the competition. With any business, the goal should usually be to find a market niche and figure out how you can successfully capture it.
You can read a blog I posted about it here.
Step 2: Strategic in-app pricing approach
Once you’ve understood your market well, you can move on to deciding on a viable pricing strategy for the in-app purchases you’ll offer. Every pricing plan starts with a simple question - what’s the ideal price for your goods and services? It is important to arrive at a reasonable estimate that is low enough to drive customer attention, but also high enough to support a sustainable business. Mobile application pricing strategies typically depend on several factors like the cost of production, consumer demand, and market conditions.
The stage your business is currently in greatly influences your pricing strategies. Businesses that are new or are just starting to scale by foraying into a new sector usually opt for a penetration pricing approach. Others may enforce a skimming or a luxury pricing approach, depending on your business needs. The key here is to craft a pricing strategy that allows you to take advantage of the current market conditions and capitalize on popular trends.
Step 3: Build your brand
Building an instantly recognizable brand around your business can go a long way in differentiating your products and services from the competition. Your branding and media strategies play a crucial role in how consumers perceive your business and interact with it. A strong brand identity can help attract and retain customers, increase customer loyalty, and improve the overall value of your business.
Creating a strong brand identity involves understanding your target demographic and tailoring your branding and marketing efforts to appeal to them. This includes everything from your logo, color scheme, and messaging to your social media presence and customer service. By effectively communicating your brand's values and message, you can establish trust and credibility with your target market, making it more likely that they will choose your products or services over those of your competitors.
Step 4: Optimize your app for app store search (ASO)
Your app store search rankings decide how often customers see your app when they search for relevant keywords. Optimizing your app for app store search can help it rank better and gain more user visibility. Here are a few app development tips that can help you rank better in app store searches:
- Choose simple and accurate keywords.
- Choose a compelling and relevant app name, subtitle, and description.
- File the app under the right category, for instance, business, tech, finance, etc.
- Get more positive user ratings.
- Promote in-app purchases.
Step 5: Get early testimonials
Customer testimonials can help instill confidence in visitors and encourage them to shop with you. Unlike marketing strategies or targeted advertising, customer testimonials are social proofs of trust, which makes them all the more valuable. You can look to obtain video or written testimonials from your most avid customers and display them on the homepage of your application.
Common mistakes to avoid when developing an app
Here are a few common app development mistakes you should avoid at all costs.
- Not conducting thorough market research and due diligence.
- Poor budget management.
- Ignoring UI/UX research.
- Not creating a Unique Selling Proposition (USP).
- Not testing properly before launch.
What is the key for developing an app?
The key to a successful mobile app launch is developing a user-friendly application that is as efficient as it is accessible. The software development process here should be tailored to ensure that all stakeholder feedback is incorporated into the app and that it meets the core consumer demand. It is also important to ensure that the app is developed in time and within the estimated budget.
At Somnio we use Flutter to make this possible. Why? Because this technology offers one of the most flexible approaches to cross-platform development, by providing a single language for both Android and iOS.
Also, it helps businesses develop and launch custom apps much faster and for a fraction of what they’d usually cost. If you are interested in this single codebase technology you can read about some of our success stories by clicking here.
by Esteban Siniscalco
4 min read · Jan 24, 2023
Esteban Siniscalco is Delivery Manager at Somnio Software. He is a great planner, organized, and enthusiastic member of the team.