Fórmula
A Beauty opportunity
Fórmula viewed the opportunity to create a beauty community in a country where it wasn’t yet exploited to the fullest. They came up with the idea to have a system to give each person a personalized “beauty bag” to their home every month with just one click.
A customized experience
Fórmula needed to contemplate every person’s characteristics to create personalized bags. For that, they created Fórmula Quiz so that every customer could fill out the information about themselves and preferences to receive the products they wanted.
Our approach
We created a beautiful and reliable Web App that allowed us to successfully manage and securely save user information. Effective integration with payment methods was very important to provide a pleasant and productive experience for the users.
Our approach
We created a beautiful and reliable Web App that allowed us to successfully manage and securely save user information. Effective integration with payment methods was very important to provide a pleasant and productive experience for the users.
The success of the bag
The outcome was a usable, modern, and powerful Web that reached more than +6000 registered users. Every time subscriptions opened the quotas were sold out. It was such a boom that they even created new systems such as Fórmula box and a blog.
Once the web was ready we started releasing functionalities so that they were not tied to us and could manage it by themselves, such as uploading blog notes. This way they had a greater degree of freedom and management of the system. Together with Fórmula we were building functionalities as the idea was evolving, making sure that changes and ideas would bring more value to the users.
New possibilities
Due to Fórmula Bag’s success, Fórmula Box was born. It arose as a need to reinvent the business. Fórmula Bag’s clients began demanding more products and with better quality. Thus appeared the Fórmula Box.
The box
A semi-annual product that brings together a variety of beauty, haircare, skincare, makeup, personal care products, including launches and news from the most recognized brands on the market. By being part of this Beauty Lovers community you can access other benefits such as discounts on products and services.
A change in the system
We had to change the subscription model since it was now a one-time payment and not a monthly subscription. The challenge was providing the user the option to select the products and at the same time control the stock. Every time a user chose, one of those products was discounted from the stock in the database.
The box
A semi-annual product that brings together a variety of beauty, haircare, skincare, makeup, personal care products, including launches and news from the most recognized brands on the market. By being part of this Beauty Lovers community you can access other benefits such as discounts on products and services.
A change in the system
We had to change the subscription model since it was now a one-time payment and not a monthly subscription. The challenge was providing the user the option to select the products and at the same time control the stock. Every time a user chose, one of those products was discounted from the stock in the database.
Always improving
Fórmula is constantly seeking to adapt to the needs of its users and creating systems that are aligned to what they are looking for. We support Fórmula in all of its ideas and will continue to adapt the website system to each improvement and update.
Always improving
Fórmula is constantly seeking to adapt to the needs of its users and creating systems that are aligned to what they are looking for. We support Fórmula in all of its ideas and will continue to adapt the website system to each improvement and update.
Technologies we used
Integrated services
More cases
Let’s create successful apps together!
